About Julia
I've spent 7 years designing at the intersection of brand and complexity — financial services, emerging ad formats, products that didn't have a visual language yet when I started working on them.
My approach is a bit hard to categorize, which I think is actually useful. I like building systems — the frameworks, the rules, the visual logic that makes a brand feel consistent whether it shows up on a billboard or a 15-second streaming ad. But I don't find that interesting unless there's real creative freedom inside the structure. The system is what gives you room to take risks.
At Brightline, I led a rebrand in 2024 and built the design frameworks that govern how our brand shows up across templates, presentations, and client-facing work. I also help Fortune 500 advertisers figure out how to extend their own brand systems into interactive streaming formats they've never used before — which means a lot of conversations at the edge of what's been done and what's possible. That's usually where the best work happens.
Before that I was at Citigroup, designing for institutional clients. Dense financial information, high stakes, zero margin for ambiguity. It's a funny place to develop a design sensibility, but it taught me how to make complex things feel clear — and how much that clarity actually matters to people.
Honestly, my favourite part of the job is what happens when you get a good group of people in a room and the idea becomes something none of you could have gotten to alone. I'm drawn to collaborative teams where the standard of craft is high and everyone's pushing each other.
I'm based in Toronto — came back after a few years between New York and Lisbon — and I'm looking for work where brand building happens at real scale.